Job Description:
• Conduct research and analysis to identify target audiences, media channels, and ad formats suitable for the campaign objectives.
• Determine the budget allocation for each media channel based on its potential reach, cost, and effectiveness.
• responsible for planning, executing, and optimizing advertising campaigns across various media channels.
• Collaborate with creative teams to develop compelling ad content and ensure it aligns with the campaign objectives.
• Performance Tracking: Monitor and analyze campaign performance using key metrics and analytics tools to optimize campaigns and achieve desired results.
• Prepare regular reports on campaign performance,
• Stay informed about the latest trends, technologies, and competitor strategies in the media buying and advertising industry.
• Analyze and report on the performance and efficiency of campaigns
• Conduct market research and analyze trends to identify new marketing opportunities
• Work with external agencies and vendors to execute marketing programs
• Know how to plan, create, and implement a marketing strategy & campaign
• Knowing how to plan and having the ability to manage time
• Understand the key measurement tools available
• Developing social presence and advocating brands effectively
• Stay current on marketing trends and news e.g. Google updates and changes in algorithms
• Support the goals set in the marketing plan